How Important Are Blogs to SEO?

September 9, 2021
by William Carvell

When you are thinking about online marketing strategies, you may be wondering about whether or not adding a blog article should be part of your SEO strategy. So how important are blogs to SEO? Whether you are a small business or a larger one, quality content in your blog posts can be extremely beneficial to your business to reach your target audience. By reading on, you can learn exactly how important blogs are to SEO and how blogs help SEO.

Are Blogs Important to SEO?

One of the biggest questions I get asked is whether or not blogs are actually important to SEO. Blogs are important because there is evidence that blogs can boost your SEO quality by positioning your website as a relevant source for your customer’s questions. Through blogging, you are able to have more opportunities to rank on search engines, which then brings in customers to your website.

While it’s important to know that blogs are important to SEO, you should know Google algorithms can make it complicated to take advantage of them. This is why it’s crucial to keep up to date with the latest SEO practices and why it’s important to focus on relevance and intent with every blog post. A final statistic to consider when reading on, 60% of marketers say that inbound approaches like blog content is the best source for leads.

How a Blog Helps SEO

Now that you know that blogs are important to SEO, it’s important to know how a blog post can help boost SEO. Did you know that businesses who create regular blog content tend to get 97% more links to their sites?  This is just another example of why blog can help your business.

There are a few ways that regular blogging helps SEO. First of all, this ensures that your website has current and fresh content.

If a user visits your site and can see that the information hasn't been updated in a long time, they are likely to leave in search of something more relevant or up-to-date. This could show them that the company may not be in business. Outdated content is often not looked upon favorably by search engines as they want to make sure that search engine users get the information that they are looking for.

Blogs are also great for helping keep visitors on your page longer. This is important because when visitors bounce off your website quickly, it shows search engines like Google that your website wasn’t helpful to the visitor, and they will rank you more harshly on that.

If a visitor clicks on a site and stays there for a while, this shows search engines that the website offers valuable content for visitors. This leads to the search engines ranking them more favorably.

Finally, blogging is great because you can target long-tail keywords. Long-tail keywords are keywords that are longer but more specific, allowing you to better target your audience. These are keywords that are four words or longer, which can be difficult to fit in on other pages like product pages; that’s why blogs are perfect for long-tail keywords.

Benefits of Blogging

You can actually get so many benefits by regularly blogging. This section will take a look at some of the top benefits your business can get from blogging, which can help your SEO.

Improves Organic Search

The fact is that between 70% and 80% of search engine users will ignore any paid search results, which means that organic search results are more trusted by users. Organic SEO is free and natural search results, meaning that you don’t have to worry about things like cost per click or high astronomical ad budgets.

Blogging is also great because of the opportunities that it allows for when it comes to using keywords. You can use keywords to create blog topics and their titles based on these keywords.

Fresh Content

Fresh content is so important to SEO. The more fresh, high-quality content that you have, the more frequently your website gets indexed. By updating social media pages or even your website with fresh content on a regular basis, the more often that search engines will check your website. This is something that can improve or even expedite your ranking on search engines.

The reality is that search engines favor content that is regularly updated and is relevant. Since you won’t regularly change your home page, service pages, or other landing pages, blogs that are released on a regular basis (typically weekly) can build up a relationship with your customers and offers new content for the search engines to search through on your website.

Great Way to Incorporate Backlinking

Backlinking is extremely important to SEO. Backlinking means that you are linking to reputable websites that offer value for your potential customers. Without blogs, it can be hard to figure out how to add in backlinking to your website and gain the benefits that they offer.  With better blog content, it's more likely that sites will be interested in a link to your website.

Successfully incorporating backlinking into your blog strategy can mean more traffic to your website and can show Google that your content is widely trusted and accepted within your industry.

Helps Build Credibility

Through blogging, you are able to discuss industry-relevant topics that will interest potential customers. If your blogs are relevant, informative, and are authentic, you are going to be build up credibility with your audience. Credibility helps you earn authority in the industry, which gives you a solid reputation amongst readers. This strong reputation as an authority in your industry is what will lead people to keep coming back to your website as well as leading to conversions.

When people keep coming back to your website because they trust you, this will help you rank higher as Google algorithms look highly on it when people are frequently attracted to your website.

Conclusion

So the question is, how important are blogs to SEO, really?  Most SEO experts will agree that it is massively important.  If you are looking to boost your SEO, it’s important that you add blog content as part of your strategy. This is a great strategy that offers a lot in a cost-effective manner, such as inbound links or improving your organic search rankings.